VSP use cases · Government contracts · SEO, AEO and GEO

SEO for government contractors, built for the buyers who search.

Contracting officers and prime contractors do market research before they post a bid. They search Google, ask AI tools, and look you up in Dynamic Small Business Search. VSP makes sure your website and profiles tell the same clear story everywhere they look.

SEO, AEO and GEO from VSP

$497 to $799 per month

One package. Price set by scope on the call.

  • Match every profile
  • Pages per capability and NAICS code
  • Technical and structured data
  • AEO and GEO for govcon questions

The problem

What usually goes wrong.

Your site doesn't match your SAM.gov profile

Different NAICS codes, a missing UEI or CAGE code, and old past performance make you look smaller than you are.

Primes can't find you for teaming

Searches like your service plus 'small business subcontractor' in your state show your competitors, not you.

AI tools don't know you exist

When someone asks ChatGPT for veteran-owned firms that do your work, your company isn't named.

How VSP does it

SEO for government contractors, step by step.

  1. 01

    Match every profile

    We line up your website, capability statement page, SAM.gov and Dynamic Small Business Search profile so codes, keywords and past performance agree.

  2. 02

    Pages per capability and NAICS code

    Each core service gets its own page, written for the way contracting officers and primes describe the work.

  3. 03

    Technical and structured data

    Fast pages, clean indexing, and schema that states your certifications, codes and service area plainly.

  4. 04

    AEO and GEO for govcon questions

    Short, citable answers so AI assistants can name your firm when someone asks who does this work.

Why VSP stays narrow

One job, done deeply, with a person on it.

Most of what decides whether you show up happens on your own pages: how fast they load, how clearly they answer, and whether search engines and AI tools can read them. That is the part we own, and we go deep on it instead of selling a bit of everything.

Every VSP service has a real person on top of the AI. They set it up, check the work and answer to you.

Backed by research

The findings behind it.

8% vs 15%

Google users clicked a normal result on 8% of visits when an AI summary showed, against 15% when none showed. Being named inside the answer now matters as much as ranking. Pew Research Center, 2025

26%

of visits ended on the results page when an AI summary appeared, against 16% without one. Pew Research Center, 2025

8.4%

more conversions for retail sites after a 0.1 second mobile speed gain, in a Deloitte study for Google. Travel sites saw 10.1%. Deloitte for Google, Milliseconds Make Millions

Sources

  1. Pew Research Center, 2025
  2. Deloitte for Google, Milliseconds Make Millions

SEO for government contractors: common questions

What is Dynamic Small Business Search?

It is the SBA's search tool for small business profiles. Contracting officers and prime contractors use it to find small businesses by NAICS code, certification, location and keywords. Your profile there should match your website and SAM.gov record.

Does SEO matter for government contracting?

Yes. Buyers do market research before a solicitation goes out, and much of it starts with a search. A clear, fast site that matches your SAM.gov record helps you get on the shortlist for sources sought notices and teaming calls.

Can I do SEO myself?

You can do the basics: keep your profiles consistent and your pages clear. VSP handles the technical side, the structured data and the AI search work, which takes the most time to get right.

What are the main types of SEO?

On-page SEO, technical SEO, off-page SEO and local SEO. VSP only does on-page and technical SEO, plus AEO and GEO for AI answers.

How much does SEO for government contractors cost?

VSP charges $497 to $799 a month for on-page SEO, technical SEO, AEO and GEO. The price depends on how many pages and capabilities your site covers.

SEO for government contractors, handled by VSP.

Bring your situation to a short call. We will tell you honestly if this is the right fit.

Book a call