VSP use cases · Local business · SEO, AEO and GEO
SEO services for lawyers who want cases, not clicks.
Legal clicks are some of the most expensive on the internet, so ranking on your own pages pays twice. VSP builds practice area and location pages around how clients actually search, and keeps your firm readable for Google and AI assistants.
SEO, AEO and GEO from VSP
$497 to $799 per month
One package. Price set by scope on the call.
- Practice area pages
- Location pages
- Technical SEO
- AI answers
The problem
What usually goes wrong.
Paying for every click
Pay-per-click for legal terms is costly, and the leads stop when the budget stops.
Generic practice pages
One short page per practice area can't answer the questions clients ask before they call.
Bar rules worry you
You need content that informs without making promises your state bar doesn't allow.
How VSP does it
SEO services for lawyers, step by step.
- 01
Practice area pages
Each practice area and key case type gets a page that answers real client questions.
- 02
Location pages
Pages for the cities and courts you serve, written for local searches.
- 03
Technical SEO
Speed, indexing, schema for your firm and attorneys, and clean internal links.
- 04
AI answers
Plain answers to common legal questions so AI tools can name your firm. You approve every page.
Why VSP stays narrow
One job, done deeply, with a person on it.
Most of what decides whether you show up happens on your own pages: how fast they load, how clearly they answer, and whether search engines and AI tools can read them. That is the part we own, and we go deep on it instead of selling a bit of everything.
Every VSP service has a real person on top of the AI. They set it up, check the work and answer to you.
Backed by research
The findings behind it.
8% vs 15%
Google users clicked a normal result on 8% of visits when an AI summary showed, against 15% when none showed. Being named inside the answer now matters as much as ranking. Pew Research Center, 2025
26%
of visits ended on the results page when an AI summary appeared, against 16% without one. Pew Research Center, 2025
8.4%
more conversions for retail sites after a 0.1 second mobile speed gain, in a Deloitte study for Google. Travel sites saw 10.1%. Deloitte for Google, Milliseconds Make Millions
Sources
SEO services for lawyers: common questions
Does SEO work for law firms?
Yes. People search for a lawyer when they have a problem, and the firms on page one get most of those calls. VSP focuses on the on-page and technical work that makes your practice pages rank.
How much does a law firm SEO service cost?
VSP charges $497 to $799 a month for on-page SEO, technical SEO, AEO and GEO, set by how many practice areas and locations you have.
What is the 80/20 rule in SEO?
A small share of pages usually brings most of the results. VSP finds the practice pages closest to page one and fixes those first.
Will you follow attorney advertising rules?
Yes. You review and approve every page, and we avoid guarantees and claims about results.
SEO services for lawyers, handled by VSP.
Bring your situation to a short call. We will tell you honestly if this is the right fit.