VSP use cases · Government contracts · Landing pages
Your capability statement, as a page that gets read.
A capability statement is the one-page summary buyers ask for first. VSP turns it into a fast landing page with the same structure, a clean PDF download, and versions for each agency or prime you pursue, so every email and SAM.gov link lands on the right story.
Landing pages from VSP
$977 per month
Unlimited landing pages every month.
- Standard structure
- Versions per agency or prime
- PDF plus page
- Tested and tracked
The problem
What usually goes wrong.
A PDF nobody can find
Your capability statement lives in an email attachment, not on a page search engines can read.
One version for every buyer
The Navy and a county school board get the same document.
No idea who reads it
You send it out and never learn which sections people read.
How VSP does it
Capability statement, step by step.
- 01
Standard structure
Core competencies, differentiators, past performance, company data with UEI, CAGE, NAICS codes and certifications, and contact details.
- 02
Versions per agency or prime
Each target gets an angle that leads with the capability it cares about.
- 03
PDF plus page
A one-page PDF for email and a fast web version that ranks and tracks reads.
- 04
Tested and tracked
See which version gets read and which calls to action get clicked.
Why VSP stays narrow
One job, done deeply, with a person on it.
A landing page has one job: turn the click you paid for into a lead or a sale. We focus only on that job, so every page is tied to an ad, an offer and a number.
Every VSP service has a real person on top of the AI. They set it up, check the work and answer to you.
Backed by research
The findings behind it.
6.6%
is the median landing page conversion rate across more than 41,000 pages. Half of all pages do worse, which leaves a lot of room to win. Unbounce Conversion Benchmark Report
0.1 second
faster on mobile lifted retail conversions by 8.4%. Light pages are part of every build. Deloitte for Google, Milliseconds Make Millions
Sources
Capability statement: common questions
How do I write a capability statement?
Keep it to one page. Lead with core competencies, then differentiators, past performance, and company data: UEI, CAGE code, NAICS codes, certifications and contact details. VSP builds that structure into your page and PDF.
How long should a capability statement be?
One page, two at most. Buyers skim. The web version can link to more detail for anyone who wants it.
Is there a capability statement template?
The common template has five blocks: core competencies, differentiators, past performance, company data and contact. VSP uses it as the base and tailors a version for each buyer you pursue.
Why put a capability statement on a landing page?
A page can be found in search, opened on any phone, tracked and tested. A PDF attachment can't. VSP gives you both.
What does it cost?
It is part of VSP's landing page service: $977 a month for unlimited pages.
Capability statement, handled by VSP.
Bring your situation to a short call. We will tell you honestly if this is the right fit.