VSP use cases · Government contracts · Cold outreach
Get in front of prime contractors looking for subcontractors.
Large prime contracts usually come with small business subcontracting goals, so primes look for subs they can trust. VSP finds the primes that win work in your NAICS codes and runs outreach that introduces your firm before they lock their team.
Cold outreach from VSP
$4,750 one time
With your contact list. $7,450 if we find the contacts. Call minutes billed at cost.
- Target the right primes
- Find the right people
- Multi-touch outreach
- Replies to you
The problem
What usually goes wrong.
Waiting to be found
You register and hope a prime calls.
Wrong contacts
Your emails reach a general inbox, not the small business liaison or capture manager.
One email and done
No follow-up, so the message gets lost.
How VSP does it
Prime contractors looking for subcontractors, step by step.
- 01
Target the right primes
Primes winning work in your NAICS codes and regions, from public award data.
- 02
Find the right people
Small business liaison officers, capture and supplier diversity contacts.
- 03
Multi-touch outreach
Email, text and calls over 7 days, written by a person.
- 04
Replies to you
Interested primes come to you with the full history.
Why VSP stays narrow
One job, done deeply, with a person on it.
Most deals are lost to silence, not to a no. Leads go cold within hours and most businesses give up after one or two tries. We do one thing: reach every lead fast and keep going, the right way.
Every VSP service has a real person on top of the AI. They set it up, check the work and answer to you.
Backed by research
The findings behind it.
7x
more likely to have a real conversation with a decision maker when a company tried to reach a lead within an hour, against waiting longer. After 24 hours, the odds were 60 times lower. Harvard Business Review, The Short Life of Online Sales Leads
23%
of companies in the same audit never responded to a lead at all. Harvard Business Review, The Short Life of Online Sales Leads
Sources
Prime contractors looking for subcontractors: common questions
How do I find federal subcontracting opportunities?
Check the SBA's SubNet, prime contractors' supplier portals, and public award data to see who is winning work in your field. Then contact their small business liaisons directly. VSP runs that outreach for you.
Do prime contractors have to use small businesses?
Large prime contracts generally require a small business subcontracting plan with goals, which is why many primes actively look for qualified subs.
What is the difference between a prime contractor and a subcontractor?
The prime holds the contract with the government. A subcontractor does part of the work under the prime.
What does VSP charge?
$4,750 one time with your own list, or $7,450 if we find the prime contacts. Call minutes are billed at cost.
Prime contractors looking for subcontractors, handled by VSP.
Bring your situation to a short call. We will tell you honestly if this is the right fit.