VSP use cases · Government contracts · Ads management
B2G marketing that reaches the people who buy.
Business-to-government marketing is slow and relationship-driven, but the people involved still scroll LinkedIn, read trade news and search. VSP runs ads that keep your firm in front of agency buyers and prime contractors, matched to pages that make your capability clear.
Ads management from VSP
$1,198 per month
Covers 2 ad platforms. Each extra platform is $300 a month. Ad spend is separate.
- Audience targeting
- Competitor research
- Matched landing pages
- Evergreen awareness
The problem
What usually goes wrong.
Nobody knows your name before the bid
Buyers shortlist firms they already recognize.
Generic ads
Ads written for consumers don't speak to contracting officers or capture managers.
No idea what competitors run
Larger firms advertise all year and you can't see what works.
How VSP does it
B2G marketing, step by step.
- 01
Audience targeting
Job titles, agencies, primes and regions on LinkedIn and Google, within each platform's rules.
- 02
Competitor research
We check what other contractors in your space run in public ad libraries and build a better version.
- 03
Matched landing pages
Each ad goes to a capability page that answers one buyer's question.
- 04
Evergreen awareness
Long-running ads that keep your name familiar between bids.
Why VSP stays narrow
One job, done deeply, with a person on it.
Budget follows creative. The ad itself, its angle and its offer, decides most of the result. So we spend our time making and testing ads, and studying what competitors run, instead of fiddling with settings.
Every VSP service has a real person on top of the AI. They set it up, check the work and answer to you.
Backed by research
The findings behind it.
47%
of a campaign's sales lift came from creative quality and messaging in a Nielsen study of nearly 500 campaigns, more than any other factor. Nielsen and NCS study, via MarketingCharts
Public
Every active Meta ad can be seen in the Meta Ad Library, and Google ads in the Ads Transparency Center. We check them all the time for your market. Meta Ad Library
Sources
B2G marketing: common questions
What does B2G sales mean?
B2G means business-to-government: selling products or services to federal, state or local agencies. It usually runs through formal procurement, so B2G marketing focuses on visibility and trust before a bid opens.
How is B2G marketing different from B2B?
The buyer follows procurement rules and a long cycle. Marketing aims to get you known, understood and shortlisted, rather than closing a sale online.
Which platforms work for government contractors?
LinkedIn for agency staff and primes, Google search for market research, and trade publications. VSP picks the mix on the call.
What does VSP charge?
$1,198 a month for two ad platforms, plus $300 for each extra one. Ad spend is paid by you to the platform.
B2G marketing, handled by VSP.
Bring your situation to a short call. We will tell you honestly if this is the right fit.