Blog
Plain-English guides to getting found.
How search, AI answers, social media and landing pages actually work, written by the people who do the work every day.
SEO vs AEO vs GEO: Generative Engine Optimization and AEO, Explained
Three names for getting found. One is about Google's blue links, one is about direct answers, and one is about being named by AI. Here is what each means and why you probably need all three.
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Social Media Management Pricing in 2026: What You Should Pay For
Prices for social media management are all over the place. Here is what actually changes the price, what a package should include, and exactly what we charge.
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Landing Page Optimization: Why One Page Should Have 10 Angles
Most landing pages say one thing to everyone. The visitor from a price ad and the visitor from a 'fast setup' ad want different words. Angles fix that.
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SEO, AEO and GEO
- How Much Does SEO Cost? Read This Before You Sign a RetainerSEO costs $300 to $5,000 a month. What changes the number is scope, not skill. Here is what each price band buys and how to read a quote properly.
- Can ChatGPT Do SEO Well Enough to Skip an Agency?ChatGPT drafts, suggests and summarizes. It cannot score an opportunity, read your Search Console or ping an index. Here is the honest task-by-task answer.
- How to Rank in ChatGPT Using 17 Answer Engine ChecksThere is no hack for ranking in ChatGPT. There are specific page-level levers you can check yourself, and a weekly rhythm that keeps them working.
- Is SEO Still Worth It? The Industry Won't Tell You the Real AnswerYes, SEO is still worth it, but the version most agencies sell has stopped paying back. Here is what the work looks like now, what it should cost, and how you would know it is working.
About this blog
Search is changing fast. Google now shows AI Overviews on many searches, and more people ask tools like ChatGPT before they ever click a link. These guides explain what that means for a small business, in plain English, with no made-up numbers.
What does the VSP blog cover?
AI SEO, answer engine optimization, generative engine optimization, social media management, ads and landing page optimization. Each guide answers one real question people search for.
Who writes these guides?
The people who do the work for our clients every day. Our team uses AI to research and draft, and a person checks and edits every article before it is published.
How often do you publish?
New guides go out on a steady schedule on weekday mornings. Each one is checked against the live first page of Google for its topic before it is written.
Want us to do the work instead?
Book a short call and we will tell you what we would do first.