VSP use cases · Local business · Ads management
PPC for lawyers that pays for itself, or gets cut.
Legal clicks are expensive, so every wasted one hurts. VSP runs Google Ads for law firms with tight keywords, a landing page for each case type, and weekly checks on what competing firms are running.
Ads management from VSP
$1,198 per month
Covers 2 ad platforms. Each extra platform is $300 a month. Ad spend is separate.
- Tight keyword lists
- Page per case type
- Competitor watch
- Calls tracked
The problem
What usually goes wrong.
Budget gone by noon
Broad keywords burn money on searches that never become clients.
Ads land on the homepage
Clients don't see their problem and leave.
You can't see the competition
Other firms test new ads and you don't know which ones work.
How VSP does it
PPC for lawyers, step by step.
- 01
Tight keyword lists
Case-type keywords with strong negatives, so you pay for clients, not job seekers.
- 02
Page per case type
Every ad group lands on a page written for that case.
- 03
Competitor watch
We study competing firms' ads in the Google Ads Transparency Center and build better versions.
- 04
Calls tracked
We count calls and forms, not just clicks.
Why VSP stays narrow
One job, done deeply, with a person on it.
Budget follows creative. The ad itself, its angle and its offer, decides most of the result. So we spend our time making and testing ads, and studying what competitors run, instead of fiddling with settings.
Every VSP service has a real person on top of the AI. They set it up, check the work and answer to you.
Backed by research
The findings behind it.
47%
of a campaign's sales lift came from creative quality and messaging in a Nielsen study of nearly 500 campaigns, more than any other factor. Nielsen and NCS study, via MarketingCharts
Public
Every active Meta ad can be seen in the Meta Ad Library, and Google ads in the Ads Transparency Center. We check them all the time for your market. Meta Ad Library
Sources
PPC for lawyers: common questions
What does PPC mean in law?
PPC means pay-per-click advertising: your law firm pays each time someone clicks your ad, usually on Google. It brings clients fast, but only if the keywords and pages are tight.
What is CPC vs PPC?
PPC is the type of advertising. CPC, cost per click, is what each click costs you inside it.
Is PPC still worth it for law firms?
It can be, when every click lands on a page that matches the case and calls are tracked. VSP cuts what doesn't pay quickly.
How much does VSP charge for PPC?
$1,198 a month for two platforms. Your ad budget is separate and paid to Google directly.
PPC for lawyers, handled by VSP.
Bring your situation to a short call. We will tell you honestly if this is the right fit.